Author: empoweradmin

May 18, 2017.  Quoted in D+H White Paper.   Data is where all marketing efforts should begin, not end, Frank Koechlein, Managing Director, Velocity Marketing Analytics, noted.  “BA/BI is a critical necessity. The sales of BA/BI software are expected to increase to approximately $17 billion in 2017. This means not only will FIs be expanding their current BA/BI capabilities – but many will be launching this capability for the first time. In either case, if you don’t have an analytics platform, […]

By Frank Koechlein for the Financial Brand With the rise of data analytics, the burden for growth falls increasingly to marketing. CMOs are now in the crosshairs, but is all the pressure placed on them fair? With the rise of non-bank competitors, a sluggish economy, burdensome regulations, a low interest rate environment, and continuing advances in technology, CMOs are increasingly being tasked with finding new and innovative ways to drive growth and profitability. Some CEOs […]

By Frank Koechlein for the Financial Brand  Many banks and credit unions feel pretty confident that they are effectively using analytics to drive their business. But the truth is, they are usually thinking about old school concepts and basic models, not big data. Take this self-test to see how you really stack up. When was the last time your analytics program had a thorough check-up? Are you following best practices and making the most out […]

By Frank Koechlein for the CUInsight Ease of use combined with the declining expense of many BA/BI packages is reducing the hurdles for purchasing a data analytics platform.  These platforms provide the foundation for improved 1:1 marketing, reducing service delivery costs, and improvement of the overall member experience.  So why is adoption of this functionality lagging? It would seem a natural progression that credit unions begin making use of the large amount of data they have […]

By Frank Koechlein for the Financial Brand Senior marketers at smaller banks and credit unions can sense the urgency: it’s time to hop on the analytics bandwagon… or risk getting left behind. Big data analytics is one of the big trends in banking. The majority of banking providers surveyed by The Financial Brand say it is a top priority for them in the coming year. But community-based financial institutions face some unique challenges in this area. […]

By Frank Koechlein for the Financial Brand As the expense of many analytics software packages continues to drop and the ease of use increases, many community banks and credit unions are considering implementing a data analytics platform. This can provide much needed discipline for these smaller institutions to enhance their customer journey, which in turn can significantly improve cross-selling and a stronger emphasis on household profitability. Almost three out of four community banks and credit […]