By Frank Koechlein for the CUInsight Ease of use combined with the declining expense of many BA/BI packages is reducing the hurdles for purchasing a data analytics platform.  These platforms provide the foundation for improved 1:1 marketing, reducing service delivery costs, and improvement of the overall member experience.  So why is adoption of this functionality lagging? It would seem a natural progression that credit unions begin making use of the large amount of data they

By Frank Koechlein for the Financial Brand Senior marketers at smaller banks and credit unions can sense the urgency: it’s time to hop on the analytics bandwagon… or risk getting left behind.

By Frank Koechlein for the Financial Brand As the expense of many analytics software packages continues to drop and the ease of use increases, many community banks and credit unions are considering implementing a data analytics platform. This can provide much needed discipline for these smaller institutions to enhance their customer journey, which in turn can significantly improve cross-selling and a stronger emphasis on household profitability.