Empower Your Analytics…
combines the institution’s core customer (consumer & business) information with third party lifestyle and demographic data to create a powerful marketing tool. Smaller financial institutions can now do sophisticated database marketing like their much larger competitors. Empower develops meaningful insights about your customers, so that you can create more impactful CRM and new customer marketing. Empower is specially designed for smaller institutions with limited resources.
Empower develops meaningful insights about your customers, so that you can create more impactful CRM and new customer marketing. Empower is specially designed for smaller institutions with limited resources.
If you have limited resources, you can choose our “hands-free” option and outsource all or part of our services. Empower will provide your team with customer profile reports, identify marketing opportunities and then develop marketing strategies for your review/approval. It’s then your option to either work with your internal resources to design and run campaigns or you can outsource it all to us with your review/approval at every step of the way. It’s like hiring your own marketing department at a fraction of the cost.
Empower enhances your ability to focus, establish, and achieve new marketing goals. We make you and your team smarter by giving you the tools to know more about your customers; enabling you to:
- Identify members who are good prospects for additional products
- Know the next best product for existing members
- Maximize revenue per existing members
- Retain existing members
- Cost effectively acquire new members
Empower makes your direct marketing budget directly accountable for growth and revenue, by individually source coding all direct to member promotions.
We offer several topical videos on Empower Your Analytics:
-> e-brochure: click here
-> product presentation: click here
-> HELOC case study: click here
-> Checking account cross-sell case study: click here
Empower Your Analytics provides the tools for you to uncover unique customer insights…helping you better understand the world around you. Understanding the world your customers live in helps you make smarter marketing decisions.