Empower Your Analytics is a data analytics resource for community banks and credit unions. We show your leadership team how to transform data into critical customer insights that improve your strategic planning, make your marketing efforts more efficient – resulting in stronger growth and increased profitability.
Our unique service offers the chance to test drive your customer database before committing to an annual contract. We call the test drive our Customer Snapshot and it is a fully functional database with your customer data, appended demographics and tools to change plain old data into insights and knowledge. The Customer Snapshot is for 90 days; during which you have unlimited access to your data, analytics and marketing tools that include a segmentation scheme, member profitability and a product predictive index.
At the end of 90 days your database is uploaded into the Strategic Analytics program. This is a 12 month contract that updates quarterly and provides behavioral trending, campaign tracking/evaluations, Key Performance Measures, CRM functionality and performance dashboards. You can add non-customer prospects to your database for marketing analyses and to drive new customer acquisition campaigns.
Empowering Your Analytics, means just that. We give value to your data by helping to design customized CRM and new customer acquisition programs, that include:
- Retention programs targeting your top customer households
- Cross-sell programs targeting single and two account households
- Identification of your “best” customer wanna-be’s and cross-sell programs to target these customers
- On-boarding programs for new customers
- Insurance and wealth management cross-sell programs
- New customer acquisition programs – based on your current “best” customer profile
We also offer customized education programs for your team on using insights from your new marketing analytics to drive snail/email mailings, digital advertising, personalized CRM campaigns and new customer campaigns, that focus on the growth and member experience goals established in your business plan.