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Maximizing Marketing ROI With Data Analytics

Posted on December 9, 2016February 20, 2018 by Frank
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By Frank Koechlein for the Financial Brand As the expense of many analytics software packages continues to drop and the ease of use increases, many community banks and credit unions are considering implementing a data analytics platform. This can provide much needed discipline for these smaller institutions to enhance their customer journey, which in turn can significantly improve cross-selling and a stronger emphasis on household profitability. Almost three out of four community banks and credit […]

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