Empower works with your retail managers to create point of sale, needs based cross-selling programs.  These programs are a great introduction for your customer facing associates to begin getting comfortable with the practice of recommending additional products ans services.  These needs based cross-sell programs can be used as stand-alone or as a compliment to the Empower data-driven marketing campaigns.

The segment grid below illustrates how Empower can bring segmentation to life and support needs based cross-sell programs at the branch level.