Marketing tools included with Empower Your Analytics

A Customer Segmentation Framework based on the age and income of customers and non-customers

A revenue/profitability measure that lets you compare the relative revenue contributions of individual customers, segments, products and branches.

Predicted next product sold by segment.  This tool measures each segment’s predisposition to purchase products at a greater or lesser rate than the bank overall.

Customer mapping.  You can map any data related to your customer file.

Education/Workshops (individual/group)  Our intensive training /workshops focus on action based strategies for credit unions to better use their member data.