With the rise of data analytics, the burden for growth falls increasingly to marketing. CMOs are now in the crosshairs, but is all the pressure placed on them fair?
With the rise of non-bank competitors, a sluggish economy, burdensome regulations, a low interest rate environment, and continuing advances in technology, CMOs are increasingly being tasked with finding new and innovative ways to drive growth
Many banks and credit unions feel pretty confident that they are effectively using analytics to drive their business. But the truth is, they are usually thinking about old school concepts and basic models, not big data. Take this self-test to see how you really stack up.
By Frank Koechlein for the CUInsight Ease of use combined with the declining expense of many BA/BI packages is reducing the hurdles for purchasing a data analytics platform. These platforms provide the foundation for improved 1:1 marketing, reducing service delivery costs, and improvement of the overall member experience. So why is adoption of this functionality lagging? It would seem a natural progression that credit unions begin making use of the large amount of data they
By Frank Koechlein for the Financial Brand Senior marketers at smaller banks and credit unions can sense the urgency: it’s time to hop on the analytics bandwagon… or risk getting left behind.
By Frank Koechlein for the Financial Brand As the expense of many analytics software packages continues to drop and the ease of use increases, many community banks and credit unions are considering implementing a data analytics platform. This can provide much needed discipline for these smaller institutions to enhance their customer journey, which in turn can significantly improve cross-selling and a stronger emphasis on household profitability.