Free webinar for community banks & credit unions
How to Successfully Implement Data-Driven Marketing
Empower Your Analytics is hosting a 45-minute free webinar “How to Successfully Implement Data-Driven Marketing. In this free webinar you will learn how you can improve marketing performance using customer data; and how growing your data analytics capabilities through a series of milestones is a proven strategy for success.
Why Data Driven Marketing?
The chart below shows the responses of CEOs when asked to prioritize their marketing goals. They were then asked to match these goals with their organization’s ability to achieve these goals (satisfaction). As you can see in the “GAP” column; 2 out of 3 CEOs are not satisfied with the progress their institution has made to accomplish their top marketing priorities.
Signing up for “How to Successfully Implement Data-Driven Marketing” is the first step to helping your institution narrow the gap to achieving your strategic goals of increased growth and revenue.
What is Data Driven Marketing?
Data-driven marketing is the strategy of using customer data to develop insights into your customer’s behaviors. These insights improve your customer’s experience through improved service delivery, product pricing/structure and more targeted CRM and new customer acquisition marketing campaigns.
In this free webinar you will learn:
- The data-driven marketing process “Roadmap” and how this structure will help you maximize the value of your customer data.
- Available data analytics tools and applications that drive improved marketing performance.
- Enhancing your marketing performance with third party demographics and life event data.
- How to select the right target segments for your campaign; demonstrated with a checking account, cross-sell case study.
We have customized the webinar specifically to address challenges faced by community banks and credit unions. Available dates and registration for all webinars are below. For more information email us at: EducationWebinars@EmpowerYourAnalytics.com